City of Dreams Macau’s Crown Towers hotel set to operate under new name
In Macau, the City of Dreams casino resort operates three hotels within the property, one of which is Crown Towers. It was recently made known that the Crown Towers will no longer be operating under the Crown name. The hotel tower will earn a new name beginning next year. A message was posted recently on the website of the resort, stating the name change will become effective January 18, 2018.
According to ggrasia.com, the message on the website gave little information on the matter. The message simply stated that the Crown Towers will be operating under the new name ‘Nüwa’ beginning next year. Currently, the hotel tower can accommodate guests in 300 rooms which includes 33 villa spaces.
Crown Resorts Ltd., a casino operator of Australia, is the owner behind the Crown brand, an investor of the promoting company for City of Dreams Macau, Melco Resorts and Entertainment. Crown Resorts stopped their role as investor in May of this year.
In December of last year, a filing was made that stated Crown Resorts, as well as their subsidiaries, had the ability to dismiss any license that was granted based on intellectual property agreements, this included a trademark license. Such licensing could be terminated if a direct or indirect shareholding of the company in the shared venture were to fall below 25%.